#MotrinMoms: From Twitter to the NY Times in 24 hours.
Katja Presnal’s Motrin Ad Makes Moms Mad
Motrin’s “viral” video making fun of babywearing mothers — timed for the start of International Babywearing Week — has, much to their PR firms amazement, led to a backlash. As Allyson Kaplan’s Motrin’s Pain: Viral Video Disaster on Fast Company’s Radical Tech describes:
The viral video worked in the sense that it went viral but not in the way the marketers of Motrin were hoping for. Just hours after the campaign launched moms began blogging, tweeting and posting Facebook updates about how offensive the new Motrin campaign is to mothers. Women were so angered by the video that it became one of the most popular subjects tweeted about this weekend on Twitter. Talk about a PR disaster. Over 100 blogs featured headlines such as “Motrin Makes Moms Mad†to “Motrin Giving Moms a Headacheâ€.
Tweets on Twitter are flying across the screen by the second using the hashtag #motrinmoms. Tweets read “RU FREAKING KIDDING ME? So many things wrong with that I don’t know where to start,†said @thecouponcoup. “I am shocked by that Motrin ad. Count me in on the boycott,†said @blondeblogger. “They totally do not get us at all,†said @DealSeekingMom.
Gosh. Who’d a thunk it?